Direct Marketing Manager
About the Business:
Exclusive to Denovo, this global entertainment company is behind the scenes of some of the worlds most iconic tourist destinations. Due to the continuing global development and growth of their attractions and brands, they are looking for a Direct Marketing Manager to increase website traffic, web revenue and yield across implement. This will be accomplished by using innovative and intelligent marketing techniques to leverage their email database.
About the Role:
Primarily the role will take ownership to improve the regional email/direct marketing strategy. Maintaining local relevancy will be at the head of your targets, whilst working alongside the other marketing teams to drive performance.
- Improving engagement and reducing database churn by owning the direct marketing calendar and managing the frequency of direct communication
- Driving regional growth of the database in conjunction with other marketing teams
- Reporting, forecasting, and budgeting of attraction through online traffic
- Deliver triggered email marketing communications to improve loyalty.
- Analyzing and acting on data generated from multiple tools (Google Analytics e.t.c)
The Successful Candidate:
We are looking for someone with a genuine passion for the Marketing industry. Having the capability to try new strategies and think outside the box is a must, with the willingness to get your hands dirty with implementation.
You must be able to demonstrate the following:
- 3+ years experience in CRM/direct marketing role for consumer brand with a proven track record of delivering growth against KPIs
- Sound understanding of the Google Suite (e.g. Google Analytics) as well as knowledge of CMS systems
- eCommerce experience - Leisure/entertainment industry experience
- Budget, Agency and team management experience
What’s on Offer:
Not only is there a very generous package for the successful candidate, but they can also look forward to:
- A fun collaborative environment
- Easily accessed CBD location
- Benefits package, including discretionary company Bonus
- Free entry for yourself, friends and family to any of the global attractions.
To be considered for this role, please apply for immediate review or email your CV in word format to Kaydn@denovo.com.au